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5 February, 03:31

Toxemia Salsa Corporation manufactures five flavors of salsa. Last year, Toxemia generated net operating income of $40,000. The following information was taken from last year's income statement segmented by flavor (brackets indicate a negative amount):

Wimpy Mild Medium Hot Atomic

Contribution margin $ (2000) $45,000 $35,000 $50,000 $162,000

Segment margin $ (16,000) $ (5000) $7000 $10,000 $94,000

Segment margin less allocated common fixed expenses

$ (26,000) $ (15,000) $ (3000) $0 $84,000

Toxemia expects similar operating results for the upcoming year.

If Toxemia wants to maximize its profitability in the upcoming year, which flavor or flavors should Toxemia discontinue?

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Answers (1)
  1. 5 February, 03:55
    0
    We should discontinue Wimpy and we will be saving $2,000 as addition to the Net Margin.

    Fixed Expenses will be incurred whether we produce or not, thus the deciding factor is a segment being able to generate a positive Contribution Margin.

    By discontinuing Wimpy the allocated Fixed Expense will go up to $12,500 Per active unit from $10,000. Although Wimpy will yet retain its Fixed Expense.

    Explanation:

    Toxemia Salsa Corporation

    Segment Review

    A.

    Wimpy

    Contribution Margin = - $2,000

    Less Fixed Expense = - $14,000

    Segment Margin = - $16,000

    Less Allocated Fixed Expense = - $10,000

    Net Segment Margin = - $26,000

    B.

    Mild

    Contribution Margin = $45,000

    Less Fixed Expense = - $50,000

    Segment Margin = - $5,000

    Less Allocated Fixed Expense = - $10,000

    Net Segment Margin = - $15,000

    C.

    Medium

    Contribution Margin = $35,000

    Less Fixed Expense = - $28,000

    Segment Margin = $7,000

    Less Allocated Fixed Expense = - $10,000

    Net Segment Margin = - $3,000

    D.

    Hot

    Contribution Margin = $50,000

    Less Fixed Expense = - $40,000

    Segment Margin = $10,000

    Less Allocated Fixed Expense = - $10,000

    Net Segment Margin = - $0

    E.

    Hot

    Contribution Margin = $162,000

    Less Fixed Expense = - $68,000

    Segment Margin = $94,000

    Less Allocated Fixed Expense = - $10,000

    Net Segment Margin = - $84,000

    F.

    Total of flavors

    Contribution Margin = $290,000

    Less Fixed Expense = - $200,000

    Segment Margin = $90,000

    Less Allocated Fixed Expense = - $50,000

    Net Segment Margin = $40,000

    Benchmark of Flavors

    If we stop to produce Wimpy we would save $2,000 assuming we will yet incur the segment Fixed Expense of $14,000 in any case (decision: Discontinue)

    If we stop to produce Mild we would lose $45,000 assuming we will yet incur the segment Fixed Expense of $50,000 in any case (decision: Continue)

    If we stop to produce Medium we would lose $35,000 assuming we will yet incur the segment Fixed Expense of $28,000 in any case (decision: Continue)

    If we stop to produce Hot we would lose $50,000 assuming we will yet incur the segment Fixed Expense of $40,000 in any case (decision: Continue)

    If we stop to produce Atomic we would lose $162,000 assuming we will yet incur the segment Fixed Expense of $68,000 in any case (decision: Continue)
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