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7 January, 20:25

Cardwire Inc. has decided to lower the price of all its products to keep up with its competitors. To achieve this, the company needed to lower its overall costs. However, the procurement department at Cardwire has been spending twice its allotted budget to buy raw materials. Which of the following best illustrates the situation at Cardwire

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  1. 7 January, 22:31
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    Strategic dissonance

    Explanation:

    Based on the information provided within the question it can be said that the term that best illustrates the situation is Strategic dissonance. This term intents to describe the disconnect between the organization's actions from their actual intent. Which seems to be the case in this scenario as Cardwire Inc. has lowered it's prices in order to sell more and lower it's overall costs but has instead spent more on buying raw materials.
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