Which of the following is a statement made by Theodore Levitt about the globalization of world markets? a. Global corporations consider the world to consist of distinct and unique entities. b. Accustomed differences in national or regional preferences are becoming more significant. c. Multinational corporations are in danger of losing out to small businesses. d. Global markets for standardized consumer products have emerged on a large scale of magnitude. e. Capitalism is the force that drives the world toward a converging commonality.

Question

Business

Joe

15 February, 21:41

Which of the following is a statement made by Theodore Levitt about the globalization of world markets? a. Global corporations consider the world to consist of distinct and unique entities. b. Accustomed differences in national or regional preferences are becoming more significant. c. Multinational corporations are in danger of losing out to small businesses. d. Global markets for standardized consumer products have emerged on a large scale of magnitude. e. Capitalism is the force that drives the world toward a converging commonality.

+1

Answers (1)

Know the Answer?

Amaris Romero · Answer 1

D. Global markets for standardized consumer products have emerged on a large scale of magnitude

Explanation:

According to Levitt, the development of internet and social media make it really easy for the customers to research the quality of products that hey about to buy. Along with it, the company's ability to market their product to customers world wide become really cheap.

The combination of the two make global markets for consumer products became massively increase. This means that each companies have to ensure that their products cater to the biggest market segmentation as possible if they want to maximize their profit.