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31 January, 15:26

The last stage of the new-product development process is

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  1. 31 January, 19:17
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    The last and final stage is Test Marketing.

    Explanation:

    Test Marketing is the stage which is the final stage in the development process of the new product. It is the experiment which is performed in the test market or the filed laboratory that comprise of the actual stores and the situations of real life buying, without buyers knowing that they are participating in the evaluation.

    This stage stimulates the eventual or true market - mix in order to ascertain the consumer reaction regarding the product.
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