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31 March, 15:06

Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to:A-content adjacency. B-audience matching. C-collaborative filtering. D-search engine marketing. E-use of negative keywords.

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  1. 31 March, 18:16
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    A. Content adjacency

    Explanation:

    Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to content adjacency.

    The content adjacency problem basically refers to concerns over where a firm's advertisement will run.
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