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15 January, 18:46

When Nike develops a different marketing message, pricing tactic and channel strategy for different segments of its athletic shoe brand, which Targeting Approach are they using? Select one: a. Niche b. Differentiated c. Mass d. Local e. Individual

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  1. 15 January, 22:37
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    b. Differentiated

    Explanation:

    Differentiated strategy targets different segments and is also called multisegment marketing. Usually the marketing message for each segment is different.

    Nike is implementing a differentiated strategy by developing a different marketing message, pricing tactic and channel strategy for different segments of its athletic shoe brand.

    Differentiated marketing strategy is aimed at setting a business's product apart from others in the market, and involves actions that produces goods and services that customers perceive as being different from other products.
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Home » Business » When Nike develops a different marketing message, pricing tactic and channel strategy for different segments of its athletic shoe brand, which Targeting Approach are they using? Select one: a. Niche b. Differentiated c. Mass d. Local e. Individual
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