Successful product differentiation:

O is less important due to the growth of the Internet.

O is prohibited if it restricts price competition and market access.

O of consumer goods is determined exclusively by price.

O can be based on either real or perceived differences in products.

Question

Business

Cortez Rangel

14 November, 02:57

Successful product differentiation:

O is less important due to the growth of the Internet.

O is prohibited if it restricts price competition and market access.

O of consumer goods is determined exclusively by price.

O can be based on either real or perceived differences in products.

+2

Answers (1)

Know the Answer?

Blaine Ray · Answer 1

The correct answer is letter "D": can be based on either real or perceived differences in products.

Explanation:

Product differentiation is a marketing tool companies used to distinguish their products or services from the competitions. Generally the more a product is differentiated and, thus, made unique, the more a company can charge for it. Product differentiation is usually subjective since its goal is to change customer's perception of the benefits of a product over another. Though sometimes the information provided can be objectively true.

Successful product differentiation:O is less important due to the growth of the Internet.O is prohibited if it restricts price competition and market access.O of consumer goods is determined exclusively by price.O can be based on either real or perceived differences in products.

Successful product differentiation:

O is less important due to the growth of the Internet.

O is prohibited if it restricts price competition and market access.

O of consumer goods is determined exclusively by price.

O can be based on either real or perceived differences in products.