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15 June, 18:48

Contribution Margin and Contribution Margin Ratio For a recent year, McDonald's company-owned restaurants had the following sales and expenses (in millions) : Sales $18,169.3 Food and packaging $ 6,129.7 Payroll 4,756.0 Occupancy (rent, depreciation, etc.) 4,402.6 General, selling, and administrative expenses 2,487.9 17,776.2 Income from operations $ 393.1 Assume that the variable costs consist of food and packaging; payroll; and 40% of the general, selling, and administrative expenses.

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  1. 15 June, 22:18
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    The Contribution Margin and Contribution Margin Ratio is $6,288.14 millions and 34.61% respectively.

    Explanation:

    The computation of the contribution margin and the contribution margin ratio is shown below:

    = Sales - Food and packaging - Payroll - 40% of General, selling, and administrative expenses

    = $18,169.3 - $6,129.70 - $4,756 - 40% * 2,487.9

    = $18,169.3 - $6,129.70 - $4,756 - $995.16

    = $6,288.14 millions

    Now the contribution margin ratio equals to

    = (Contribution margin : sales) * 100

    = ($6,288.44 : $18,169.3) * 100

    = 34.61%
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