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15 June, 12:52

The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates the use of information systems to achieve which business objective?

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  1. 15 June, 15:28
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    Answer: Survival

    Explanation: Business survival is the ability of a business organization to apply strategic actions especially during high competition to ensure it has a competitive advantage and good market share. For a business to survive harsh climates or economic conditions it has to put in place actions as the use of information systems by installation of ATMs by retail bankers after Citibank installed its first ATMs is mainly to survive competition and retain good market share.
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