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15 April, 08:03

Gamerz Inc., a video gaming developer, has come up with an idea of designing two versions for each of their best-selling games, one suitable for teenagers and the other for adults. This is an example of the

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  1. 15 April, 08:37
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    Gamerz Inc., a video gaming developer, has come up with an idea of designing two versions for each of their best-selling games, one suitable for teenagers and the other for adults. This is an example of the Target Market.

    Explanation:

    It is very essential for a business to involve in Segmentation Targeting and positioning process for its success. Segmentation refers to the grouping of customers based on certain characteristics. The segments has similar characteristics which may be buying behavior, age, demography, etc. Targeting is the process that is carried out after segmentation.

    The process in which the marketing efforts are taken to the segments refers to targeting. The main requirement for targeting is that the products and services that you offer must satisfy the requirement and needs of the particular segment which you target. In the given example, Gamerz Inc focuses on developing two games that are suitable for teenagers and adults respectively. This is an example of the Target Market.
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