According to an integrated marketing communications planning model, which of the following activities is best associated with the step "integrate and implement marketing communications strategies"?

Purchasing the media space as well as time

Explanation:

IMC stands for the Integrated Marketing Communication, is the plan or an approach that accomplish the goals of the campaign of the marketing, through the well coordinated use of the different methods of the promotional, which are intended to reinforce with each other.

The activity which best states or linked with the step of implement and integrate the strategies of the marketing communications, is to buy the media space as well as time in order to promote the product or service.