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29 July, 11:23

A means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand, is referred to as a

a. cross tabulation

b. market product grid

c. growth share matrix

d. perceptual map

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Answers (1)
  1. 29 July, 15:03
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    The answer is D. Perceptual map
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