Ask Question
BusinessBusiness
19 May, 01:52

Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

+2
Answers (1)
  1. 19 May, 02:47
    0
    Media mix model.

    Explanation:

    Media mix model is a method of analysis that allows marketers measure the effectiveness of marketing and advertising. It determines how various elements contributes to goal achievement.

    Insights gained from the analysis is used to make future campaigns better.

    Aggregate data is used to evaluate a large nber of channelsbthat are both traditional and digital.

    This method was developed in 1960s - 70s to drive regional sales, and is very effective for companies that sell predominantly through local stores.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question ✅ “Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media ...” in 📘 Business if you're in doubt about the correctness of the answers or there's no answer, then try to use the smart search and find answers to the similar questions.
Search for Other Answers
You Might be Interested in
The viability and relevancy of insurance products sold to businesses and individuals
Answers (1)
Suppose that Serendipity Bank has excess reserves of $8,000 and checkable deposits of $150,000. Instructions: Enter your answer as a whole number. If the reserve ratio is 20 percent, what is the size of the bank's actual reserves?
Answers (1)
A large manufacturing business has hired you as a fraud detection specialist. The first day on the job your boss tells you she has heard about something called Benford's Law that is used to detect fraud, and she wants to know more about it.
Answers (1)
The Three Amigo's company produced and sold 500 dog beds. The average cost of production per dog bed was $50. Each dog be sold for a price of $65. The Three Amigo's total costs are a. $7,500. b. $25,000. c. $32,500. d. $67,500.
Answers (1)
The traditional view of the production process is that capital is subject to a. constant returns. b. increasing returns. c. diminishing returns. d. diminishing returns for low levels of capital, and increasing returns for high levels of capital
Answers (1)
New Questions in Business
Palmer Music manufactures and sells MP3 players and sound systems that include a 180-day warranty on product defects. The company also sells 2-year extended warranties.
Answers (2)
Keithomp, a company that manufactures and exports candies, sells different flavors of candy depending on the taste preferences of the country that it supplies to.
Answers (1)
Kane Company's employees earn vacation time at the rate of 1 hour per 40-hour work period. The vacation pay vests immediately (that is, an employee is entitled to the pay even if employment terminates).
Answers (1)
Digg Co. installs a manufacturing machine in its factory at the beginning of the year at a cost of $36,000. The machine's useful life is estimated at 10 years, or 300,000 units of product, with a $6,000 salvage value.
Answers (1)
Which of the following actions will likely cause a project to fail? A) dedicating valuable team member time to identify risk events B) spending project funding to procure needed tools and spare parts C) unclear or conflicting stakeholder
Answers (1)
Home » Business » Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?
Sign Up Forgot Password?