Ask Question
BusinessBusiness
19 May, 01:52

Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

+2
Answers (1)
  1. 19 May, 02:47
    0
    Media mix model.

    Explanation:

    Media mix model is a method of analysis that allows marketers measure the effectiveness of marketing and advertising. It determines how various elements contributes to goal achievement.

    Insights gained from the analysis is used to make future campaigns better.

    Aggregate data is used to evaluate a large nber of channelsbthat are both traditional and digital.

    This method was developed in 1960s - 70s to drive regional sales, and is very effective for companies that sell predominantly through local stores.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question ✅ “Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media ...” in 📘 Business if you're in doubt about the correctness of the answers or there's no answer, then try to use the smart search and find answers to the similar questions.
Search for Other Answers
You Might be Interested in
Lotoya Davis Corporation has 10 million shares o common stock issued and outstanding. On June 1, the board of directors voted an 80 cents per share cash dividend to stockholders of record as of June 14, payable June 30.
Answers (1)
If the contract does not indicate where the goods will be delivered, then the place of delivery will be one of the following: a) the; b) the seller's, if the seller has no business location;
Answers (1)
Financial reports provide information that can reduce investors' uncertainty about the company's opportunities and risks, thereby raising the company's cost of capital. a) trueb) false
Answers (1)
In a special warranty deed, the covenant of seisin warrants that the grantor's title will be good against third parties.
Answers (1)
What is budgeting? Use in your own words.
Answers (1)
New Questions in Business
When several different vendors and/or products are candidates and you want to solicit competitive proposals and quotes, what would you use?
Answers (1)
Chenault was a celebrity at American Express and is known for transforming the lives of many of his employees. Based on this perception, which influence tactic could Chenault most successfully use?
Answers (1)
Several weeks after being fired from a job he had held for more than 20 years, landon awoke one morning in a state of bewildered confusion. he had little sense of who he was and even failed to recognize his wife.
Answers (1)
NASA is a government organization independent from the executive departments but with a narrower focus on space science and manned spaceflight policy. NASA is a (n) A. independent government corporationB. independent executive agencyC.
Answers (1)
Henry wants to buy a new table saw for his carpentry shop. He has saved $360, which is 2 third of the price of the saw. How much does the table saw cost?
Answers (1)
Home » Business » Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?
Sign Up Forgot Password?