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23 May, 09:23

Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would take place during which step of the five-step marketing research approach? Multiple Choice Define the problem. Collect relevant information. Develop findings. Develop the research plan. Take marketing actions.

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  1. 23 May, 12:24
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    The answer is: Develop the research plan.

    Explanation:

    Once you have defined the problem, the next step is to develop a research plan. In this stage you define what information you really need to collect and how you will do it.

    The most common research techniques used are:

    Interview current and potential customers. Conduct a survey. Research online.

    It is very important to know exactly what you are looking for, because useless information will hurt and slow down your research.
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