The general rule of thumb when giving a sales presentation in a customer's office is

to

Olisten 70% of the time and talk 30% of the time.

O not give the customer time to speak until the end of the presentation.

stick with the sales script,

ignore the customer's objections and continue highlighting the product's

benefits

Listen 70% of the time and talk 30% of the time

Explanation:

A sales presentation is the presentation of a business product or idea to a potential client. as with every presentation listening to the customer or recipient of the information been presented is one of the most effective way to get your audience engaged and interested in what your are presenting to them. Listen more than you speak.

Not giving the customer time to speak until the presentation ends is a very wrong strategy because the customer will most definitely lose interest in the presentation and might as well forget their questions before the end. don't stick 100% to the sales script throw in some real life experience into the presentation

Listen 70% of the time and talk 30% of the time.

Explanation:

Unfortunately, most selling people are used to "showing up and throwing up" in this scenario they will over talk to show their command of the product characteristics and benefits instead of listening carefully to the needs of the client.