When shopping for a smartphone, a consumer first compares prices to see which brand offers the lowest price. After also inspecting the product features of the various phones, however, she decides that the lowest-priced brand is not her choice. Instead, she selects the brand with the best features. This outcome is the result of the chosen brand's unique value claim that is known as:

Question

Business

Uriel Frazier

22 January, 12:19

When shopping for a smartphone, a consumer first compares prices to see which brand offers the lowest price. After also inspecting the product features of the various phones, however, she decides that the lowest-priced brand is not her choice. Instead, she selects the brand with the best features. This outcome is the result of the chosen brand's unique value claim that is known as:

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Answers (1)

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Damien Arias · Answer 1

Top-of-the-mind awareness

Explanation:

Many customers select products and commodities on the basis of brand loyalty and many select brands which offer the lowest rates. A concept where consumer selects a brand on the basis of best features and software's is a general concept that is called the top of the mind awareness, which states that every customer wants to buy a commodity that is best in every aspect. It is estimated by asking customers by using surveys about the brands that first rings a bell in a specific class.