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1 June, 07:52

The greater the discrepancy between a consumer's needy state and the desired state, the greater

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  1. 1 June, 10:04
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    The greater the discrepancy between a consumer's needy state and the desired state, the greater the consumer's need recognition will be.

    Explanation:

    As there is a greater discrepancy between the two states, there would be stronger drive to satisfy the need
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