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22 May, 20:30

What improvements in retailing strategy might be attributed to the results obtained from shopper marketing studies?

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  1. 22 May, 21:58
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    Constant Improvement

    Explanation:

    "Shopper marketing recognises the way that customers, which are described as brands, customer, retailers and shopkeepers, use their knowledge in multiple channels and platforms and how they are aimed at the benefit of all the stakeholders."

    Shopper marketing includes operations divisions, shows, advertising, labelling, advertisements, analysis and commercialisation. The findings from shopper research experiments enable manufacturers and retailers to understand the full process of buying from the pre-store to the moment of buy.

    Examples of Shopper Marketing: Maxwell House - After the coffeemaker introduced a new brew, they initiated a massive shopper marketing campaign.

    Wal-Mart - Wal-Mart sells more cold/flu medicine than any other retailer.
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