Business

Sophia Knox

1 July, 04:39

Timothy is planning the pricing strategy for his company's products. He is directed by the management to add a premium (amount added to the actual market price of a product) to the price of their product. How can Timothy justify this premium price to the customer without making them feel cheated?

A.

sell the product at a much higher price (than the market price), and then offer a discount

B.

show customers the overhead costs that the company has to pay

C.

assure the customers of excellent after-sales service

D.

say that the product is an upgrade