Bubbly Cola features Sparkly Cola's trademark without its owner's permission. Bubbly's use of the mark is actionable provided:

a. consumers are confused.

b. Bubbly's use is intentional.

c. Bubbly's use reduces the value of Sparkly's mark.

d. Sparkly's mark is registered.

A) consumers are confused.

Explanation:

Trademark protect intellectual property, e. g. brand names, logos, characters, etc. The owner of the trademark is protected from both counterfeiting and trademark infringement. Counterfeiting refers to manufacturing forged products using someone else's name. Trademark infringement refers to using a trademark without the owner's authorization.