Which of the following statements about blue-ocean strategies is NOT true? a) Blue-ocean strategies view the business universe as consisting of two distinct types of market space. b) Blue-ocean strategies are offensive strategies that involve a preemptive strike to secure an advantageous position in a mature market segment. c) Blue-ocean strategies provide a company with a great opportunity in the short run. d) A blue-ocean market space is untainted by competition and offers wide-open opportunity for profitable and rapid growth if a company can come up with a product offering that allows it to create demand. e) Blue-ocean strategies invent a new market segment that renders existing competitors irrelevant

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Business

Sarah Bowen

13 June, 20:08

Which of the following statements about blue-ocean strategies is NOT true? a) Blue-ocean strategies view the business universe as consisting of two distinct types of market space. b) Blue-ocean strategies are offensive strategies that involve a preemptive strike to secure an advantageous position in a mature market segment. c) Blue-ocean strategies provide a company with a great opportunity in the short run. d) A blue-ocean market space is untainted by competition and offers wide-open opportunity for profitable and rapid growth if a company can come up with a product offering that allows it to create demand. e) Blue-ocean strategies invent a new market segment that renders existing competitors irrelevant

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Callie Bonilla · Answer 1

Answer: Statement B

Explanation: Blue ocean strategies can be defined as strategies used by the organisations for the purpose of creating new demand and increasing customer base by entering into a market space that is unexplored by the competitors.

Thus, statement B is incorrect as blue ocean strategies is not used on matured markets but on uncontested and unexplored markets.