Why is place mix regarded as an important element of marketing mix? How does the consideration related to market have an impact on the selection of a distribution channel?

It doesn't matter how good your product is, and how well you've priced it and how good you have communicated about it to the customers if you cannot deliver it to the consumers.

Because of this, place plays an important role in error renting mix and it is vital to generate revenue to the company.

When considering the place and distribution channels l, many factors has to be considered such as the geographical conditions, legal and political conditions, cost and benefit, energy requirements and vehicle/transportation requirements.