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6 November, 08:47

A few years ago, Young and Rubicam, Inc. developed the "Softer Side of Sears" campaign to target middle-income women. This agency provided research about that segment, media choices, and complete production of advertising for Sears. Young and Rubicam is an example of:

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  1. 6 November, 09:03
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    Answer: Full Service advertising agency.

    Explanation: This type of agency handles everything that has to do with advertising and marketing of a business. Few examples of such services includes TV advert, search engine optimization (SEO), graphic design, content creation etc.

    Full service advertising agency is used if a business requires comprehensive marketing.
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