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22 November, 01:06

Discuss the problems associated with Burberry's licensing arrangement in Japan. What were the benefits of establishing a relationship with Sanyo Shokai in the country?

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  1. 22 November, 01:12
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    Problems: For details refer below

    Benefits: For details refer below

    Explanation:

    Problems associated with Burberry's licensing arrangement in Japan

    1) Licenser creates potential competitors

    2) There is a lower control in licensee

    Benefits of establishing a relationship with Sanyo Shokai in the country

    1) Less costly as compare to Foreign direct investment

    2) Responsibility can be shared with the third party
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