As part of the Samuel Adams Brewery tour in Boston, MA, the company provides a free tasting of a beer the brewery has created that is not yet out on the market to survey, observe, and collect feedback on what potential customers think about this new beer before determining if it should be distributed. This type of marketing research is best described as:

Question

Business

Jordan Fitzpatrick

23 May, 23:13

As part of the Samuel Adams Brewery tour in Boston, MA, the company provides a free tasting of a beer the brewery has created that is not yet out on the market to survey, observe, and collect feedback on what potential customers think about this new beer before determining if it should be distributed. This type of marketing research is best described as:

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Answers (1)

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Yadiel Dalton · Answer 1

a) primary data

Explanation:

The example shows this is primary data market research. The Samuel Adams Brewery directly collects the needed data from its focus group (the customers tasting the beer). If they used historic data that a third-party provider got, it would be secondary data market research. By direct observation of the people tasting its beer, the company gets a valuable insight in the focus group preferences.