New Balance recently spent $13 million for time on television and space in selected magazines to promote its athletic shoes. What form of marketing communication did it use?

a. public relations

b. personal selling

c. publicity

d. sales promotion

e. advertising

e. advertising

Explanation:

Any sort of paid communication to raise awareness about a company or product with commercial purposes is classified as advertising.

Advertisements are messages paid for by companies and are used to target or influence potential costumers. New balance paying $13 million to promote a shoe it intends to sell is a clear form of advertising.