Hanson Corp produces three products, and is currently facing a labor shortage - only 3,090 hours are available this month. The selling price, costs, and labor requirements of the three products are as follows:

Product A Product B Product C

Selling price $ 76.00 $ 56.00 $ 66.00

Variable cost per unit $ 48.00 $ 19.00 $ 39.00

Direct labor hours per unit 2.5 3.9 2.9

a.

What is the contribution margin per unit for each product?

Product A

Product B

Product C

b.

What is the contribution margin per direct labor hour for each product? (Round your answers to 2 decimal places.)

Product A

Product B

Product C

c.

Assume Hanson has unlimited demand for each product. Which product should Hanson focus on producing?

Product B

Product C

Product A

Answer and Explanation:

The computation is shown below:

a. Contribution margin per unit

As we know that

Contribution margin per unit = Selling price per unit - variable cost per unit

Particulars Product A Product B Product C

Selling price per unit $76 $56 $66

Variable cost per unit $48 $19 $39

Contribution margin per unit $28 $37 $27

b. Contribution margin per direct labor hour for each product

Contribution margin per direct labor hour = Contribution margin per unit : Direct labor hours per unit

Particulars Product A Product B Product C

Contribution margin per unit $28 $37 $27

Direct labor hours per unit 2.5 3.9 2.9

Contribution margin per direct labor hour $11.2 $9.49 $9.31

c. Based on the contribution margin per direct labor hour, the product that should be more focused is product A