A snowboarding manufacturer segmented areas in the states containing ski resorts by zip code and targeted TV ads in those zip code areas to raise the brand awareness of their snowboarding products. What segmentation analysis approach did they use?
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Home » Business » A snowboarding manufacturer segmented areas in the states containing ski resorts by zip code and targeted TV ads in those zip code areas to raise the brand awareness of their snowboarding products. What segmentation analysis approach did they use?