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22 April, 10:46

Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States. What type of global company is Mars?

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  1. 22 April, 12:32
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    International firm

    Explanation:

    An international firm refer to the firms headquartered in United States who make sizable investments outside the United States with multiple profit centers.

    A profit center is a unit or department of an organization that incurs costs and generates revenues.

    In the given case, Mars, the large candy company has it's headquarters at McLean, Virginia, but has many divisions and operations spread across the world in different countries. Thus, Mars represents an international firm whose investments are spread across different nations with multiple profit centers.
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