Which best states one effect of advertising? a. Media revenues exceed costs.

b. Stockholders have a high level of utility.

c. Market research becomes more accurate.

d. Consumer behavior is influenced.

Answer: Consumer behavior is influenced.

Explanation:

Advertising is a marketing technique where a business pays to promote their products to a target market through advertising agencies and mass media. The aim of advertising is to influence consumers behavior positively towards a certain brand/product.

The correct answer is D) Consumer behavior is influenced.

The option that best states one effect of advertising is "Consumer behavior is influenced."

When companies hire advertising agencies they do so to create the kind of marketing strategies and radio, TV, and social media post that convey their message to the right consumers, always trying to influence or persuade their behavior. Advertisement tries to put the brand in a dominant place in the consumers' minds.