A local car dealership is sending out a survey to all recent business purchasers of new cars. The purpose of the survey is to measure satisfaction and perception of the buying experience. This is an example of which aspect of business buying behavior?

Question

Business

Donavan Hays

23 October, 07:20

A local car dealership is sending out a survey to all recent business purchasers of new cars. The purpose of the survey is to measure satisfaction and perception of the buying experience. This is an example of which aspect of business buying behavior?

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Answers (1)

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Misael Lawson · Answer 1

Customer service

Explanation:

As the survey is to measure the customer satifaction and perception in relation to product offering of car dealership. Because the company is thinking to change the behaviour of there customer if they are in their best interest. The change is behaviour is a continuous struggle to make its customer more satisfied to increase its sales and profit. So this is more associated with the customer service.