Pulse Mobiles Inc. is a cell phone manufacturing company. Its latest range of smartphones are visually similar to the Y-series range of smartphones from Talkie Gen Inc., in terms of its shape and look-and-feel. Which of the following strategies has Pulse Mobiles Inc. used to replicate the valuable and rare resource of Talkie Gen Inc.?

Question

Business

Valentin Rosales

8 September, 03:43

Pulse Mobiles Inc. is a cell phone manufacturing company. Its latest range of smartphones are visually similar to the Y-series range of smartphones from Talkie Gen Inc., in terms of its shape and look-and-feel. Which of the following strategies has Pulse Mobiles Inc. used to replicate the valuable and rare resource of Talkie Gen Inc.?

+5

Answers (1)

Know the Answer?

Rachel Mccarty · Answer 1

The correct answer is Direct Imitation.

Explanation:

The opportunities and risks in following in the footsteps of others depend greatly on what is to be imitated. It is not the same to copy a business idea from scratch, than to follow the steps of your competition in some aspect when you already have your own company.

Sometimes imitation consists of entering a segment where they were not before. This strategy is recommended to win a share of the market share that you would not otherwise get.