Maria Peron's company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages BEST characterizes the stage of international marketing involvement for Ms. Peron's company

a. Infrequent foreign marketing

b. Test marketing

c. No direct foreign marketing

d. Internal marketing

e. Global marketing

Question

Business

Quintin Stewart

19 June, 06:35

Maria Peron's company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages BEST characterizes the stage of international marketing involvement for Ms. Peron's company

a. Infrequent foreign marketing

b. Test marketing

c. No direct foreign marketing

d. Internal marketing

e. Global marketing

+3

Answers (1)

Know the Answer?

Edgar Sandoval · Answer 1

The correct answer is letter "E": Global marketing.

Explanation:

Global marketing refers to all the efforts a company males to promote its goods or services across its original borders. It allows firms to widen their possibilities of making more profits and reduces the risk of relying on domestic consumption only. Businesses with global marketing view tend to adapt their products to the different regions of operations or provide the most standardized version of their original good.