1. Why might social business be especially useful for global companies?2. What were some of the benefits that IBM social tools can provide for businesses like the fictitious Greenwell Couture?3. What made Cemex a good candidate for a company-wide social network?4. What types of things can go wrong when changing the culture of an organization to be more social and collaborative?

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Business

Jeffrey Moyer

27 March, 12:03

1. Why might social business be especially useful for global companies?2. What were some of the benefits that IBM social tools can provide for businesses like the fictitious Greenwell Couture?3. What made Cemex a good candidate for a company-wide social network?4. What types of things can go wrong when changing the culture of an organization to be more social and collaborative?

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Carley Ayers · Answer 1

Social business tools like networking and shared workspaces are important for global companies because they allow far-flung coworkers to collaborate and do their work more effectively.

2. Benefits include greater productivity, quicker decision making, and improved customer service. Every types of employees gets different benefits.

3. Cemex is a world wide company with several thousands of employees in more than 49 countries. A company-wide social network allowed employees around the globe to share ideas and collaborate with each other. This will lead to a new product creation.

4. If employees do not get good training on how to use social media, they may harm the company or its brand. If employees does not see the essence in a collaborative workplace, social initiatives may not work.