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12 August, 13:54

The difference between the maximum price a consumer is willing to pay for a product and the actual price the consumer pays is called

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  1. 12 August, 16:01
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    The answer is consumer's surplus

    Explanation:

    Consumer's surplus is the difference between what the consumer or buyer is willing to pay and the amount he or she eventually paid.

    For example, Mr A is willing to pay $100 for a product and the producer is willing to sell for $90. After much negotiation between mr A and the seller, he eventually paid $85. What he paid was lower than what he was willing to pay before.

    So the consumer surplus is $100 - $85 = $15
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