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18 January, 08:07

Siobhan wants to join a new health club. Her roommate belongs to a club that Siobhan heard about on the radio. She decides to use her roommate's free guest passes to try out the club to see if it meets her needs. What stage of the consumer adoption process does this represent

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Answers (2)
  1. 18 January, 09:14
    0
    TRIAL

    Explanation:

    The adoption process for a new product is the mental process through which an individual passes from first learning about an innovation to final adoption.

    Consumers go through 5 stages in the process of adopting a new product. These are: product awareness, product interest, product evaluation, product trial, and product adoption.

    During the product trial, consumer tries the new product on a small scale to improve his or her estimate of its value.

    If the consumer is satisfied with the product, he or she enters the adoption stage, deciding to use the new product fully and regularly.

    Therefore, the stage of the consumer adoption process Siobhan's case (decision to use her roommate's free guest passes to try out the new health club to see if it meets her needs) represents is TRIAL.
  2. 18 January, 09:39
    0
    Trial

    Explanation:

    Total stage of customer adoption of a product is the stage at which the customer testes the product to see if it will meet their needs and specifications. It is at this stage that the customer determines if this will be a right fit for them.

    In this scenario Sihoban wants to try out the new health club without commuting too much resources, so she uses her roommate's guest pass to see if the club meets her needs.

    If it is a right fit them she can commit more funds and join the club.
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