ideo The Dyson vacuum cleaner, unlike its competitors, doesn't need a filter bag and doesn't lose suction. Producing a product that is new or better than its competition is an example of

innovation

Explanation:

To generate a different value proposition, it is necessary to innovate. Keep in mind that innovation is not creativity. Creativity is a natural mental process to all human beings. Innovation is a more complex organizational process.

Innovating in today's world consists of something very simple, but difficult to apply. To be innovative, some requirements are required:

- Maximize observation

- Focus on solving problems for people

- Involve the entire organization

- Have methods to analyze ideas

- Surround yourself with creative and critical people

It is important to clarify that it is not just about generating a new product or service. They can also innovate in the way of marketing it, in a new administration or logistics format. How to structure the cost matrix, etc. Of course, what is key is that all these improvements impact the reality of customers and generate value.