To be successful, why should companies try to adopt a proactive stance on marketing?

A. A proactive stance allows a company to compete with its competitors on pricing alone.

B. A proactive stance ensures that a company will increase its market share.

C. A proactive stance allows a company to let the market determine prices for its products.

D. A proactive stance allows a company to compete with its competitors on quality alone.

E. A proactive stance allows a company to take advantage of opportunities as they arise.

Question

Business

Mayo

24 April, 14:27

To be successful, why should companies try to adopt a proactive stance on marketing?

A. A proactive stance allows a company to compete with its competitors on pricing alone.

B. A proactive stance ensures that a company will increase its market share.

C. A proactive stance allows a company to let the market determine prices for its products.

D. A proactive stance allows a company to compete with its competitors on quality alone.

E. A proactive stance allows a company to take advantage of opportunities as they arise.

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Answers (1)

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Yuliana Benson · Answer 1

E) A proactive stance allows a company to take advantage of opportunities as they arise.

Explanation:

A proactive marketing stance entails collecting data to use in planning organized promotion campaigns in advance. This marketing stance frees up energy and time which enable a firm to benefit from new opportunities that may arise. A proactive marketing stance ensures that a firm is ready to take advantage of trending windows of opportunity, trending news, and emerging events.