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23 July, 18:05

What are the three major phases of a marketing plan?

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  1. 23 July, 19:02
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    Planning Phase.

    Implementation Phase.

    Evaluation or Control Phase.

    Explanation:

    The three main phases involved in the marketing plan are

    Planning Phase - in this stage all focus is on planning and management of the marketing process

    Implementation Phase - it involves the implementation of all the process on a systematic way that decided on the planning phase

    Evaluation Phase - in this stage checking the process takes place. The main motive behind the implementation of this process is to ensure that the goal of the marketing policy is fulfilled or not.
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