To have an effective marketing exchange process, you must make sure it involves a customer, a provider, a product, and a:

Question

Business

Giles

6 June, 15:51

To have an effective marketing exchange process, you must make sure it involves a customer, a provider, a product, and a:

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Answers (1)

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Alani Allison · Answer 1

Transaction

Explanation:

Marketing exchange process refers to a process wherein two or more individuals buy or sell a good. Exchange refers to the consideration which is paid in return for the product i. e money.

For any exchange to take place it is essential that the good is transacted.

Customer would be the one who requires the product or the ones who create a want.

A Provider is the one who satisfies a want or say the one who makes the product available.

Product is the bundle of utilities or attributes which satisfies a want.

Transaction is effected when the buyer gets the product and the seller gets paid for the product.