The marketing managers of Rudolf Ltd., strive so hard to agree on an important decision to launch a product that they ignore information that a similar product already exists in the market and that the barriers to entry into the market are high. This refers to which of the following decision-making processes?

A. Dialectical inquiry

B. Devil's advocacy

C. Groupthink

D. Intuition

E. Representative bias

Answer:C. Groupthink

Explanation:Groupthink is a phenomenon that occurs when the desire for group consensus overrides people's common sense desire to present alternatives, critique a position, or express an unpopular opinion. Here, the desire for group cohesion effectively drives out good decision-making and problem solving.

Groupthink is the name given to a theory or model that was extensively developed by Irving Janis (1972) to describe faulty decision making.

Group think (C)

Explanation:

Group think decision-making strategy is a type of decision making strategy whereby the desire to have a uniform decision by a group of people over an important action to be taken overrides the sense of considering the limiting factors that such action might face in the short and long runs.

The marketing managers of Rudolf Ltd striving hard to agree on the decision to launch a product that has a direct competition in the market already, without first conducting proper market analysis on how the new product will succeed in the market against other similar products already existing in the market is termed GROUP THINK