This is the total number of product lines offered to customers.

a. line variations

b. product mix

c. product choices

d. product variation

Product mix is the total number of product lines offered to customers.

Explanation:

Another name is Product assortment It has 4 dimension. (wide, length, depth, consistency) Product line is the subset of product mix

Wide: If a brand has multiple products then we say the product line is wider. The startup company might have only one product in most of the cases.

Length: Having sub-products in the wider product line is called the length of the product.

Depth: Refers to the total number of variations for each product. Eg. Am ice cream can have different flavors.

Consistency: Related product with mix. Eg. A hair dye and a guide to make hair glow. One will be edible and other not edible.