David is evaluating the ad effectiveness of an ad campaign that his company undertook for their sunscreen brand. Based on this evaluation

David plans to better manage financial decisions regarding campaign. He also wants to compare the actual results of the campaign to the

expected results to find out if there is any difference. Which advantages of evaluation of ad effectiveness is David trying to achieve here?

David is trying to gain the advantages of

and

David is trying to gain the advantages of financial management and campaign strength.

Explanation:

Advertisement evaluation and effectiveness is a systematic approach in which the advertisement is measured against set financial and technical goals to determine if the advertisement was effective.

Advertisement can evaluation can be broadly classified into;

1. The reach of the advertisement which will measure how big of the target audience the advertisement influenced.

2. The results of the advertisement which will deal with the impact that the advertisement had on it's target audience. It deals with the feedback from the target audience.

Advertisement is usually a costly activity depending on the type of advertising one wants to pursue. This brings a need of knowing precisely how effective the advertisement is for purposes of careful planning to minimize resource wastage.

In this way, David is trying to gain the advantages of better financial management to know if the advertising is wasteful and by how much. David is also trying to gain the advantages of campaign strength by comparing the actual results of the campaign to the expected results. If the actual results is a reflection of the expected results then the advertising strategy is strong.