An entrepreneur is investigating starting a company that provides tax advice to small companies. In order to position his company differently from the existing competitors, the entrepreneur must: a. offer tax advice at a higher quality than the best competitor. b. analyze the reach, richness, and affiliation the company must have with its customers. c. offer tax advice at a price lower than the cheapest competitor. d. provide tax advice either in a different manner or provide a different kind of tax service than competitors.
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