Keisha is in charge of a focus group that is watching a screening of a new movie. She notices that people are cringing at certain sections of the movie and not laughing at others that were supposed to be funny. She takes this information to her boss. Which best describes the job Keisha does?

A) Keisha works in Marketing Information Management and Research and is using her social awareness skills.

B) Keisha works in Marketing Information Management and Research and is using her communication skills.

C) Keisha works in Marketing Communications and Promotion and is using her social awareness skills.

D) Keisha works in Marketing Communications and Promotion and is using her communication skills.

Question

Business

Guest

1 March, 10:36

Keisha is in charge of a focus group that is watching a screening of a new movie. She notices that people are cringing at certain sections of the movie and not laughing at others that were supposed to be funny. She takes this information to her boss. Which best describes the job Keisha does?

A) Keisha works in Marketing Information Management and Research and is using her social awareness skills.

B) Keisha works in Marketing Information Management and Research and is using her communication skills.

C) Keisha works in Marketing Communications and Promotion and is using her social awareness skills.

D) Keisha works in Marketing Communications and Promotion and is using her communication skills.

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Answers (2)

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Eliezer Weiss · Answer 1

A) Keisha works in Marketing Information Management and Research and is using her social awareness skills.

Explanation:

A Marketing Information Management and Research professional role consist in sort, analyze, evaluate, and distribute the needed, timely, and accurate information to marketing decision makers.

In this case Keisha is performing her role to gather information from the focus group and then report it to her boss who would take final decisions based on Keisha's findings.

The skill that Keisha is using for this particular task is her social awareness skill as she just does not have to report findings to her boss, but to be able to determine whether the crowd is behaving in an odd or normal way according to the story developed in the film.

Roy Kerr · Answer 2

Option A, She works in Management and research on information marketing and their social awareness.

Explanation:

A marketing information system (MKIS) is an information management system (MIS) that facilitates the decision-making process.

Marketing research is a method to recognize marketing opportunities and solve marketing problems by gathering and analyzing marketing information and using customer perspectives. Marketing research in order to reveal the relevant facts to address the issue to hand, advertising mechanisms in the analysis must be regulated.

The marketing research manager, who must properly plan and oversee the behavior of the study carefully in order to guarantee that the consumer knows the needs of the company, is responsible for controlling the discovery process.