Which of the following terms refers to the process individuals or groups go through to select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires? A. Involvement B. Perceived risk C. Search marketing D. Search engine marketing (SEM) E. Consumer behavior

The correct answer is E

Explanation:

Consumer behavior is the term which is defined as the study of how the individual consumers, organization or the groups use, dispose, select and buy the goods and the services in order to satisfy the wants and the desires.

In short, it refers to the consumers actions in the market place and the motives or the goals for those actions.

Therefore, the correct answer is the consumer behavior.