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3 September, 02:57

Happy Pets, a company manufacturing pet foods and accessories, created a membership club for its regular customers called "I Love My Pet." This group consists of animal lovers selected by the company to complete product-related polls, chat with product developers, and provide feedback about specific products. Which of the following best describes "I Love My Pet"? A) primary groupB) immersion groupC) mobD) dyadE) triad

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  1. 3 September, 04:59
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    B) immersion group

    Explanation:

    Immersion group form of marketing involves advertising and surrounding a customer with a consistent message about a product or service. With the permission of the people who are being studied, they are invited to participate in the activities of a particular group.

    For Happy pets to have created a group for its customers who are animal lovers company to complete product related polls, chat with product developers and provide feedback about specific products, just as defined above Happy pets is using the immersion group marketing strategy.
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