A health drink company is known for launching drinks with flavors which are different from what are offered in the market. It regularly indulges in experimentation to come up with new and exotic flavored drinks. It also charges higher than what other health drink companies charge. Which of the following statements would hold true for this company?
a) It offers generic and standardized products.
b) It does not invest in the field of market research.
c) It spends little on research and development.
d) It invests heavily in advertising and brand building.
e) It competes with its rivals on the basis of price.
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