The boston consulting group's matrix is based on the

a. idea that a firm's market share and market attractiveness are the important factors for a marketing strategy.

b. assumption that a firm's actions have a profitable impact on marketing strategy.

c. business position and market attractiveness of the firm.

d. philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.

e. idea that a product's market growth rate and market attractiveness determine the marketing strategy.

Question

Business

Deshawn Stout

28 September, 17:37

The boston consulting group's matrix is based on the

a. idea that a firm's market share and market attractiveness are the important factors for a marketing strategy.

b. assumption that a firm's actions have a profitable impact on marketing strategy.

c. business position and market attractiveness of the firm.

d. philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.

e. idea that a product's market growth rate and market attractiveness determine the marketing strategy.

+3

Answers (1)

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Julissa Santos · Answer 1

The Boston Consulting Group's matrix is based on the idea that a product's market growth rate and market attractiveness determine the marketing strategy.

The Boston Consulting Group's main principle is that a market share experience would be the key to having high profits with reduction in cost. This is certainly true as experience in a certain field does bring knowledge and one of this knowledge is the know-how in reducing costs and increasing profit.