A relational orientation is based on the philosophy that buyers and sellers develop Group of answer choices a complete understanding of one another's needs. a long-term partnership. a price-value comparison matrix. supply chain synergy. a marketing value transaction focus.

Question

Business

Rambo

16 July, 09:15

A relational orientation is based on the philosophy that buyers and sellers develop Group of answer choices a complete understanding of one another's needs. a long-term partnership. a price-value comparison matrix. supply chain synergy. a marketing value transaction focus.

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Kristopher Henry · Answer 1

a long term partnership

Explanation:

A relational orientation is a concept of marketing which is aimed at creating a relationship between the salesperson and the customer on a long term basis.

The concept identifies that when a long term relationship is created with the customer, it will bring about customer loyalty. A customer that is loyal will mostly buy or purchase goods or product from the salesperson.

Example of relational orientation is purchasing a car from a seller by the buyer due to the long term relationship already established. This type of arrangement is essentially good for products purchased in large quantities.